KANSAS CITY, MO, Sept. 26, 2016: The National Wrasslin’ League (NWL), a new professional wrestling organization with promotions in Kansas City and St. Louis, this week launched “Fight,” a multiplatform advertising campaign designed to build brand awareness and cultivate interest for the company’s initial shows in January 2017.
“The NWL is committed to reviving the historical roots of the business,” says Major Baisden, League president. “Fueled by intercity rivalries, the NWL is geared toward families as well as that guy 34 to 48 who used to love wrestling when it was hot in the mid-’80s and the late ’90s, before the product became stale and predictable.”
The “Fight” campaign is supported by a radio spot featuring KC and St. Louis fans engaging in dueling chants of “Fight, KC!” and “Fight, STL!” in a packed arena. Currently airing on KC Sports Radio stations 610 and 810 as well as on KMOX out of St. Louis, the spot closes with a call to action for listeners to join the fight for their city by choosing either FightKC.com or FightSTL.com, two personalized URLs complementing the campaign that take visitors to NWLeague.com.
To increase engagement, the NWL’s social media channels provide a forum for fans in each city to join the conversation and engage in verbal warfare across Facebook, Twitter and Instagram with the hashtags #FightKC and #FightSTL.
The NWL’s first major ad campaign also includes poster ads featuring a larger-than-life wrestler invading the other city’s downtown area and taunting the locals, strategically placed in several restaurants, breweries, and sports bars throughout KC and St. Louis.
“The ‘Fight’ campaign is designed to fuel the flame of an already intense rivalry between KC and the STL,” says Baisden, a KC-based entrepreneur who sold his last startup, Iris Data Services, Inc., for $134 million in spring 2015. “It’s a rivalry defined by civic pride and snarky disdain for the other side. The League’s first two promotions, NWL KC and NWL STL, will settle the issue in the ring, with homegrown stars and the most talented free agents in the country fighting for bragging rights.”
The NWL is a professional wrestling organization that is reviving the historical roots of the business. Fueled by intercity rivalries, the NWL prides itself on family-friendly, storyline-driven programming that delivers thrilling athletic action and entertaining characters.